Hair Goals

For those of you who follow me on Instagram, you may have noticed me post a few times about the launch of this amazing new company, Formulate! Formulate is a haircare brand that basically allows you to customize your own formula for your very own shampoo and conditioner. I've been using Formulate since around July, and I've noticed a significant change in my hair. It lays better, styles better, SMELLS better and feels better + it brushes out soooo much easier now. Since last summer, the formulas have evolved, making each shipment better and better! Here's a little bit about how Formulate works... 



First, you want to figure out your hair goals. What would you change if you could? What don't you like, and what would you like to better your hair? Once you have an idea, Formulate will send you a survey to fill out about your hair and hair goals. Once you fill out that survey, it's sent to the lab and your shampoo & conditioner are made specifically for YOU and your hair needs! 

For instance, I have blonde, color treated hair. Medium in thickness, wavy, long, both oily & dry + my scalp is not that sensitive. What I like in a shampoo & conditioner: removev frizz, deep condition, hydrate all over, protect my color (that I pay lots for) and mend my split ends. I explained all of this in my survey, which was then sent back to the Formulate team and they created the most amazing shampoo and conditioner to help me achieve my hair goals.  You're also able to pick what scent you like. Because it was summer, I chose 'Tidal', a medium coconut scent that makes me feel like I'm at the beach. I also chose Tidal for my last shipment because I just love the way it smells and makes me feel! I'm such a summer, ocean, sand, palm trees type of girl.

I also want to note that I did use both the shampoo & conditioner while pregnant. Formulate uses ingredients that are sulfate free, paraben free, dye free, preservative free, and cruelty free!


Moving along..

Formulate is delivered to you in super cute packaging and includes two pumps for convenience. 
Along with your formulated shampoo & conditioner, you will be provided a summary of you hair goals: where you're going, how you'll get there, how it will smell and an ingredient insight. 

A few of the ingredients included in my hair care formula are aloe vera (which I LOVE), pumpkin seed oil and sweet almond oil. Aloe vera conditions and rids dandruff and dry skin. Pumpkin seed oil is rich is antioxidants, healthy fats, vitamins, amino acids, etc. and sweet almond oil promotes hair growth and blood circulation to the scalp. 



Formulate also has an app that allows you to make any changes to your formula at any time, send feedback, etc. If you refer a friend, you both save money.

If this sounds like something that interests you, check it out here
Your hair will thank you!




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